Rooted In 2024 ∞ Bound For Eternity
Inside The
Founder's Vision
❝ The idea for Eternal Journal first came to me in 2018: It stemmed from my frustration with the limitations of traditional notebooks and how I would buy them, write a few pages, and leave more than 80% blank because a new interest or project would come.
I wanted a solution both economical and ecological through a journal that could adapt to my evolving needs.
With an Eternal Journal, I would have unlimited notebooks or an endless commonplace journal where I could hyperlink and rearrange its pages, content and even quick search through everything seamlessly.
But at the time going digital felt impossible to me. The options were appalling... the lack of poetry in writing on an untextured, lifeless pale "page" made it unviable to me.
Knowing that humans are inherently “visually dominant” (as reflected in idioms like “seeing is believing”), I was certain the solution was to trick the mind by captivating the eye.
So I envisioned a product that would be beautiful in texture, color, and design, a digital space that mirrored the aesthetic and functionality of a classic secretary desk—something I would have loved to see in my own room. ❞
An Opportunity
Within The Pandamic
❝ Back in 2018, I didn’t have the means to bring this to life:
I was still in high school, and widespread digital
adoption felt like a distant reality.
It wasn’t until the COVID-19 era that I decided to pursue it seriously. World dynamics changed, society forced us digital solutions, and people became ready for them.
So, I finally mustered the courage to make it for myself.
And here we are. ❞
Within a month
The First Brick Was Laid
❝ An ecological alternative to traditional stationery was born.
Stardust was the first Eternal Journal: designed to be The Guiding Star for my own creative process—a pointer to the journey ahead and a reminder of The End Goal.
It embodies everything that we stand for: bridging the gap between the organic and the digital, drawing inspiration from classical fine stationery—such as wax seals, watercolour paper and bold brush strokes—to create an immersive experience that feels tangible. ❞
The product is made
But What's Next?
❝ Keeping Eternal Journal a secret was one of the most challenging parts of the process.
Though well-intentioned, those close to me—unaware of what I was building— tried to guide me toward paths they believed were best for me, generating tension and distraction along the way.
I was navigating uncharted territory without guidance. Every step, from understanding trademarks to opening a company, creating a website, learning marketing and everything in between was a leap into the unknown. ❞
The launch
A Strong Reception
❝ In 2024, the dream of creating a product for myself blossomed into the launch of a full-fledged brand.
The Eternal Journal trademark had officially been approved, and with it, after years of quiet dedication, I was finally able to share it—not just with the people closest to me, but with the world.
Everyday our community grows and we see people living by the Eternal Journaler's Way. ❞